CONCEPT: PLAY THE GAME
The 7th edition of Muv Festival is dedicated to the concept of “playing” and to its interactivity with music and digital arts. In the english language the verb “play” has a double meaning. By one side is refers to the practice of the game, and by the other side, to the art of playing the music, or start an theatral action. Therefore, the inspiration of the festival's concept will be the word (“Play”) itself, even for its guest.

INTERACTION DESIGN contest
Lud In 01 offers the chance to young artist, students and designers and passionates from all over the planet to show the world their own creations, into the exposing spaces of the Muv Festival 2011. Select project will partecipate at Muv Festival, win an Ableton Live 8 and more tba.
RULES • SUBSCRIPTION • WINNERS

SHORT MOVIE contest
This year’s video contest got as goal analyzing game’s themes.
Awards: insert a video track in the promotional DVD Muv 2012 and digital camera.
RULES • SUBSCRIPTION

MIXED MEDIA contest
Selection of “Live Media Performances” for young artist
The winner will participate at the happening and will received a copy of Ableton Live 8 software from Associazione Culturale Muv and Backline Italia (Abelton official dealer).
RULES • SUBSCRIPTION

PRODUCTION	PARTNER
MEDIA PARTNER	TECHNICAL SUPPLIER